TAKE ACTION NOW
A sponsor of genocide should NOT be the headline sponsor of the world's largest marathon.
Demand that New York Road Runners immediately cut ties with TCS!
A sponsor of genocide should NOT be the headline sponsor of the world's largest marathon. Demand that New York Road Runners immediately cut ties with TCS. Tata Consultancy Services (TCS) provides material support to Israel to conduct its brutal violence against Palestinians, profiting directly from genocide.
New Yorkers and people of conscience everywhere, from runners to NYRR workers to community supporters, are coming together to demand NYRR refuse TCS' blood money.
#DropTCS is part of the #TataByeBye campaign by South Asian Left (SALAM), taking on the settler-colonial alliance between India and Israel. For decades, India has secretly backed Israel’s occupation of Palestine, with corporations like Tata doing the dirty work.
PRESSURE NYC MARATHON TO #DROPTCS!
SEND NYC MARATHON AN EMAIL
demand NYRR cut all ties with genocide
flood THE PHONE LINES
Call the NYC Marathon: Demand They Drop TCS for Aiding Israel’s 500+ day Genocide
CALL INFO:
SPEAK TO the nyrr RUNNER SERVICES team:
+1 855-5MY-NYRR
+1 (855-569-6977)
Business Hours:
9:00am - 5:00pm ET
Monday through Friday
DROP TCS CALL SCRIPT
Hi, my name is [Your Name], and I’m a [runner / New York City resident / concerned community member]. I’m calling to urge New York Road Runners to drop Tata Consultancy Services (TCS) as the title sponsor of the NYC marathon.
TCS is the tech arm of the Tata Group, a company that profits directly from Israel’s genocide in Gaza. Through partnerships with Israeli weapons manufacturers, banks, and the military, Tata provides the infrastructure—both digital and physical—that enables mass surveillance, airstrikes, and apartheid.
TCS is not just a tech company—it is a direct partner in violence. By keeping TCS as your sponsor, the NYC Marathon is helping whitewash a company that is deeply complicit in war crimes and systemic oppression.
New Yorkers don’t want a marathon funded by genocide. And runners around the world are speaking out.
NYRR must choose: stand with communities who care about justice—or continue promoting a company that fuels colonial violence.
Free Palestine! Drop TCS NOW!
Thank you.
Get INvolveD
RUNNERS:
We’re building a runner-powered campaign. Hundreds of runners took action at last year’s marathon, and you can join them. Fill out our runner-specific form at tinyurl.com/joindroptcs to connect with #DropTCS runners, and to find out about teach-ins and toolkits for your running group.
NYRR WORKERS:
Building worker power is essential for getting New York Road Runners to hear our demands. NYRR workers, you have a vital role in this fight—email us at info@lalsalam.org to get in touch about how we can build together to get NYRR to #DropTCS! You can also reach us at protonmail at droptcs@protonmail.
COMMUNITY supporters:
We need everyone on board to get the NYC Marathon to cut ties with genocide. Join us to demand that NYRR stop whitewashing TCS’ reputation. Fill out our interest form here to join the #TataByeBye campaign, and plug into the political education, communications, or research teams.